How relevance is made
We turn noise into relevance worth acting on. Everything we do, from a LinkedIn post to a sales Signal, runs on the same Relevance Intelligence. Here’s how it works.
Level
The question it answers
Example
Sources
Raw information
Public sources, from company announcements to research and official publications, plus what you share and what we learn in interviews
Signals
What happened?
A company posts a job for a Swedish-speaking salesperson in Stockholm
Developments
What is happening?
The same company hires in Oslo and Helsinki too: Nordic expansion
Themes
What is happening more broadly?
Several American SaaS companies are expanding into the Nordics
Relevance
Why does it matter here?
If you help companies expand, this is your market moving
Story / Action
What does this mean, and what do we do?
A sales conversation, an article, or both
Turn your device sideways to see the table
It isn’t a rigid pipeline. A single Signal can matter on its own, and so can a Development or a Theme. It depends on who you are and what you sell.
One engine, two applications
Content
Themes and Developments become the topics your leaders speak about, and the conversations you own.
Sales
Signals and Developments tell your sellers who to contact, when and about what.
The two feed each other. What your content learns about your market sharpens your sales, and what your sales hear sharpens your content.
How we work with you
1
We learn how your business works.
In interviews with your team, we map your business model, how you sell and market, your ideal customers, and the people involved when they buy.
2
We monitor and analyse your market
Every day, we track your market, your competitors and the companies you want to sell to, and turn what we find into Signals, Developments and Themes that matter for your goals.
3
We deliver what your goals call for
Sales opportunities, thought leadership content, podcasts and webinars, or better visibility in Google and AI search. Often a mix.
Let's talk
Filip Ekman
Co-founder
Lauri Mylläri
Co-founder
Book a 30-minute meeting with Filip or Lauri. We’ll show you what is happening in your market, and where the opportunities are.